Cost of idmg1/6/2024 ![]() ![]() ![]() This type of content delivery gives users complete freedom over what they consume, unlike with traditional TV where the provider controls the programming. Over-the-top (OTT) content refers to any type of video or TV program delivered or streamed over the public internet. This increased accessibility is the primary driving force behind the TV industry revolution.īut what are your options as a TV provider or publisher if you want to pivot your business and switch to online video delivery? There are two primary internet-based delivery models to consider: OTT and IPTV.īut what are the differences between the two models, and how do you choose the best one for your business? Let’s find out! And with internet-based streaming services, they don’t have to anymore. Traditional TV providers are left with a predicament - do they go with the crowd and adopt an on-demand video model, or do they stick to the increasingly dying cable TV industry? The answer should be clear.Ĭonsumers no longer have the time to sit in front of a TV at a fixed time every day to watch their favorite shows. This consumer trend of switching from cable to internet-based streaming services is forcing broadcasters worldwide to reform their business models. Research by Techjury also predicts that cable and satellite TV penetration is to drop by 26% by 2030. households have already cut the cord, while many more are following suit daily. With online video becoming increasingly popular, 21% of U.S.
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